Forsyth Barnes

SALARY GUIDE 2024
UK | SPORTS | PERFORMANCE, FOOTBALL

Types Of Roles Within Football Performance

The role and responsibility of performance-related staff depend on the size and organisational structure of the sporting club or institution. Most Performance Analysis roles, particularly in smaller teams or lower divisions, continue to encompass a variety of responsibilities across different areas, from handling filming equipment to performing data analytics and managing databases. These roles, usually titled Performance Analyst, often give the analyst significant autonomy by relying on them to effectively manage the processes from start to finish. These roles are often supervised by senior peers or team leads (and, sometimes, the club manager). The Performance Analyst is responsible for successfully executing the filming, data collection and analysis delivery processes already in place at the club but also for helping to shape and improve the team's practices regarding the analysis of team and player performance. This can be related to current team analysis, opposition, and future player recruitment. At an elite level, Performance Analysis departments are considerably more established within the structure of the backroom staff. These Performance Analysis departments may comprise many analysts, with each analyst's role and responsibilities focused on a particular team or club area. Performance Analysts may be given more specific job titles in these organisations to reflect the team, area or location they support.

At an elite level, Performance Analysis departments are considerably more established within the structure of the backroom staff. These Performance Analysis departments may comprise many analysts, with each analyst's role and responsibilities focused on a particular team or club area. Performance Analysts may be given more specific job titles in these organisations to reflect the team, area or location they support.

Examples of these include:

Academy/Development Performance Analyst

Women’s Performance Analyst

First Team Performance Analyst

The level of experience in a role, club or field may also define an analyst’s title, ranging from the following:

Performance Analysis Intern

Performance Analyst

Senior Performance Analyst

First Team Performance Analyst

Head of Performance Analyst

Director of Performance

Head of Performance Analysis or a Lead Performance Analyst tend to define the strategy and ensures a level of consistency of practices and transfer of knowledge across all analysts. This is usually dictated by the club culture and performance expectations which could ultimately be outlined by the Director of Football, Sporting Director or the First Team Manager.

Top-tier elite clubs, such as leading Premier League clubs, benefit from much larger analysis departments, where the responsibilities are often subdivided into further specialised roles, such as Data Scientist, Recruitment Analyst, Opposition Analyst or Match Analyst.

Over the past few years, technology and the reliance on data for clubs' success has grown, and the function of Performance Analysis has dramatically increased due to the nature of looking to gain that competitive advantage over their rivals.

This now translates into more specialised roles focusing on narrower elements of the analytical process of a team's or player's performance.

Diversity, Equity, and Inclusion (DEI)

The football industry has been emphasising diversity, equity, and inclusion. Initiatives to ensure a more diverse representation among athletes, staff, and leadership positions are implemented, focusing on promoting equal opportunities and combating discrimination.

In recent years, there has been a remarkable surge in exposure for women's football in the UK. The increased visibility can be attributed to a combination of factors, including the success of the England women's national team on the international stage, the establishment of professional women's leagues, and heightened media coverage. Major broadcasters and sponsors have recognised the growing appeal of women's football, leading to more extensive television coverage and commercial support. This newfound prominence showcases the exceptional skill and athleticism of female players and also contributes to breaking down traditional gender stereotypes in sports. As women's football continues to captivate audiences and gain momentum, its elevated status reflects a broader societal recognition of the importance of gender equality in sports.

Salary Breakdown

Salary will vary depending on location. The higher bracket in this salary guide tends to be with clubs located in areas where the cost of living is higher and/or a better financially backed club.

First Team Coach

First Team GK Coach

First Team Fitness Coach

Academy Manager / Head of Academy

Head of First Team Recruitment

Football Performance Analyst

Director of Football / Sporting Director

Head of Performance

Reserve Team Coach / U23 Coach

First Team Physio

Club Doctor

Please note that these salary ranges are approximate and can vary based on factors like business size, responsibilities or key expertise required for a role, as well an individual’s qualifications/education.

Other Factors to Consider

To be competitive and stand out in the sports industry, football club employers should consider various factors beyond compensation. Building a successful sports organisation involves a combination of factors that contribute to the overall reputation, performance, and appeal of the team or organisation. Here are some key considerations:

Compensation & Bonus Structure
Ensure a competitive salary, performance-based bonuses(commission structures for revenue generation employees) and potential for incentives tied to team success. Another addition which can be great to secure a candidate is a sign-on bonus as a creative way to demonstrate your intention to hire the individual and
compete against other rivalling offers on the market.

Comprehensive Benefits
Offer a robust benefits package covering private health (for the individual and family), Maternity/paternity leave, strong pension contributions and other essential perks such as travel expenses.

Professional Development
Offering professional growth and development opportunities, such as coaching, mentorship, and educational programs, can appeal to potential employees.

Brand & Marketing
Effective branding and marketing can help raise the profile of your team or organisation, making it more appealing to sponsors, fans, and potential employees to join the club.

Competitive Advantages
Identify what sets your organisation apart from others. It could be a unique training philosophy, a strong fan base, a history of success, or any other distinctive feature.

Inclusivity & Diversity
Encourage diversity and inclusivity within your organisation. A diverse team can bring different perspectives and enhance creativity and innovation.

Adaptability
The sports industry is constantly evolving. Adapting to sports landscape changes can help your organisation stay competitive and relevant. We saw a huge shift in business operations during the pandemic. Clubs that were able to adapt quickly were the ones who suffered less. 
 

Work Life Balance
Balance is important in sports. Promote a healthy work-life balance to prevent burnout and improve overall well-being.

Long-Term Vision 

Share a clear and inspiring long- term vision for the organisation. Show that you're committed to sustained success and growth on and off the field.

Communication Skills
Effective communication, both internally and externally, is essential. It helps build strong relationships with employees, fans, sponsors, and the media.

In summary, being competitive and standing out in the sports market requires a holistic approach that encompasses not only compensation but also a focus on culture, resources, development, and professionalism. Each of these elements contributes to creating a desirable and successful sports organisation.

Market Demand & Challenges For Hiring Talent

The football industry is dynamic and has its unique set of market demands and challenges when it comes to hiring talent. These demands and challenges can vary depending on the specific sector within the sports business, such as sports marketing, sports management, sports analytics, or sports media. Here are some common market demands and challenges for hiring in the sports business.

Market Demands:

Passion for Sports
Many employers in the sports business industry seek candidates with a genuine passion for sports. A deep understanding and love for the games or activities
they're working with can be a significant asset.

Industry Knowledge
Knowledge of sports industry trends is crucial. Candidates who can demonstrate a solid understanding of the industry have an advantage.

Adaptability
The sports industry is constantly evolving. Employers look for candidates who can adapt to changing market conditions and embrace new technologies and
strategies.

Data Analytics & Technology Skills
In sports analytics and management, there is a growing demand for individuals who can work with data and technology to gain insights into player performance, fan engagement, and business operations.

Marketing & Fan Engagement
Sports teams and organisations often seek professionals who can create and execute marketing strategies to engage fans and drive ticket sales, merchandise purchases, and viewership.

Event Management
Managing sporting events, from small tournaments to major championships, requires expertise in logistics, crowd management, and overall event execution.

Competition
The sports business industry is highly competitive, and many individuals aspire to work in it. As a result, securing a job can be challenging, especially in desirable roles or with well-known organisations.

Volatility
The sports industry can be volatile due to factors like player performance, fan sentiment, and economic conditions. This volatility can affect job security.

Long Hours & Irregular Schedules
Many roles in the sports business involve long and irregular hours, including weekends and holidays.

Salary Discrepancies
While some roles in sports can be highly lucrative, others, especially entry-level positions or those in smaller organisations, will have lower salaries. The potential for high earnings often comes with years.

Legal & Regulatory Complexities
Understanding the legal and regulatory aspects of the sports industry, such as contracts, player trades, and intellectual property rights, can be challenging.

Scandals & Reputational Risks
High-profile sports organisations are vulnerable to scandals and reputational risks. Professionals in the industry may face challenges related to crisis management and protecting their organization's image.

To succeed in the sports business industry, candidates should combine their passion for sports with industry knowledge, adaptability, and a willingness to navigate the unique challenges that come with working in this field. Networking, internships, and gaining relevant experience can also be valuable steps toward securing a job in the sports business.

Conclusion

In conclusion, this sports industry salary guide provides valuable insights and data for both professionals and organisations within UK Football. By offering a comprehensive overview of compensation trends, from entry-level positions to executive roles, it equips individuals with the knowledge they need to make informed career decisions.

Likewise, organisations can use this guide to establish competitive compensation packages, attract top talent, and ensure their workforce remains motivated and engaged. As the football industry continues to evolve, understanding salary expectations is essential for success, and this guide serves as a valuable resource for all stakeholders seeking to thrive in this dynamic and exciting field.